Days 1 to 30
Audit the app redesign, the Figma files, and every brand surface: site, app, emails, ads, packaging.
Gap list for the app. Brand audit with the fixes ranked.
Design
Lead Product and Brand Designer
Take our redesigned app and turn it into a full design system and brand. Then design everything a customer sees, from app screens to posters.
About the role
Our app was just redesigned. The new look is in place, and the hard part is still ahead: every edge case, every empty state, a component library engineering can build from, and brand guidelines the whole company can follow.
You are the first full-time designer and the owner of how this company looks. Half the job is product: UI, UX, and the design system. The other half is brand and marketing: landing pages, website assets, flyers, posters, and ad graphics.
You design with AI. You explore ten directions in an afternoon, pick the right one, and finish it properly in Figma.
What you will own
- The design system. Tokens and Figma variables, a component library, and documentation engineering can build from without asking.
- App UI and UX. Finish the redesign across every flow, edge case, empty state, and error state. Review the build against the design before each release.
- Brand guidelines. Logo, color, type, imagery, and usage rules in one source of truth.
- Marketing design. Landing pages, website assets, flyers, posters, ad graphics, email, and event materials, as the team needs them.
- An AI-first workflow. Build the prompt libraries and templates that let the whole team produce on-brand work fast.
- Design operations. Clean files, clear handoff, a weekly review rhythm, and direction for contract designers.
Your first 90 days
Days 31 to 60
Build the design system in Figma with variables and components. Write brand guidelines v1.
Design system v1 in use by engineering. Brand guidelines v1.
Days 61 to 90
Close every missing flow and state in the app. Ship a marketing template kit.
Full app coverage. Templates for ads, flyers, and landing pages.
What you bring
- 5+ years in product design, with at least one consumer mobile app shipped.
- A design system you built or owned in Figma: variables, components, auto layout.
- Visual and brand craft. Your portfolio shows product work and marketing work.
- A daily AI workflow for design. Image generation, AI design tools, fast prototyping. You can show the before and after.
- Speed. A first pass the same day, a finished file the same week.
- A direct response eye. You know a landing page has one job and you design for it.
- Handoff engineers thank you for.
Nice to have
- Motion design.
- Experience in wellness, audio, or consumer hardware.
- Front-end comfort with React and Tailwind, or AI builders like Lovable.
- Packaging and print production.
What we offer
- Ownership of the whole visual identity of a growing consumer brand.
- A product people film themselves reacting to.
- Every AI design tool you need, paid for.
- Direct access to the founders and fast decisions.
How to apply
- Your portfolio, including one shipped app and one design system.
- One piece you made with AI, and two or three sentences on how you made it.
- Your LinkedIn or resume.
Prefer email? ceo@highfrequencyhw.com
High Frequency Highway is an equal opportunity employer. We hire on skill, drive, and character, and we welcome applicants of every background.